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EEB101: Essentials for Salesforce Marketing Cloud Email Marketers

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  • 4 Days

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Course Description

Email Essentials is designed to get you up and running on the Salesforce Marketing Cloud Email Application. In this interactive course, email marketers will gain hands-on experience creating emails, sending and tracking results, managing subscriber data, segmenting data to deliver targeted, relevant messages, and learning automation tools to automate campaigns and daily tasks.

Outline

Data

  • Data Overview

 

Lists

  • What is a Subscriber?
  • How to Create Attributes
  • How to Create a List
  • How to Add Subscribers to a List
  • What are the Profile and Subscription Centers?

 

Data Extensions

  • What is a Data Extension?
  • What are Sendable Data Extensions and Non-Sendable Data Extensions?
  • How to Create a Data

 

Extension

How to Import Data into a Data Extension

Contact Builder Overview

 

Content

  • Content Builder Overview
  • Uploading Assets into Content Builder
  • Content Blocks
  • How to Create Static Content

 

Blocks

  • How to Create Individualized
  • Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
  • How to Add Links to Content

 

Content (continued)

Templates

  • What a Template is and the
  • Various Ways to Create One
  • How to Create a Template with Locked Content
  • How to Specify Specific Content to be Placed in a Content Area in a Template

 

Email

  • How to Create an Email from a Template
  • How to Add Multiple Content Blocks to a Single Content Area
  • How to Add a Button Content Block

 

Testing

  • Content Detective
  • Validation
  • Preview
  • Test Send
  • Approvals

 

Sending

  • Send Flow
  • User-Initiated Email
  • A/B Testing
  • Bounce Mail Management
  • Global, Master, and List-Level Unsubscribes

 

Analyze Your Results

  • Tracking Data
  • Standard Reports
  • Automating Reports

 

Segmentation

Drag-and-Drop Segmentation

  • How to Create Random and Filtered Segments
  • How to Create Segments Using Measures
  • Refreshing Data
  • Query Activity
  • Audience Builder Overview

 

Automation

Data Activities

  • Data Extract
  • Import
  • File Transfer

 

Refresh Activities

  • Filter Activity
  • Query Activity

 

Email Automation

  • Overview of Email
  • Automation Tools
  • Welcome Series using Journey Builder
  • Triggered Email
  • Welcome Series Using Automation Studio
Audience

This course is designed for email digital marketers who manage the email channel for their organization. No prior knowledge of the Marketing Cloud is needed.

Prerequisites

There are no prerequisites for this course.

What You Will Learn

When you complete this course, you will be able to:

  • Log in to the Marketing Cloud.
  • Create an email using our newest application, Content Builder.
  • Describe the various ways to store data in the Marketing Cloud.
  • Utilize the various import methods to import data to lists and data extensions.
  • Describe and use the various testing and sending options within the Marketing Cloud.
  • Analyze the results of a send using email tracking and Reports.
  • Create filtered or random segments using Drag-and-Drop Segmentation.
  • Create filtered segments based on behavioral data (Measures).
  • Utilize a query activity to create segment data.
  • Create and execute an automation to import data and refresh data.
  • Build and automate a welcome series for new subscribers using Playbooks.
  • Describe when to use a triggered email send for transactional messages.
  • Automate an email drip campaign via Automation Studio.
  • Build and automate a welcome series using Journey Builder.